U.S. Sexual Wellness Market — Current State & Trends
1. Market Size & Growth According to Grand View Research, the U.S. sexual wellness market was about US$ 11.0 billion in 2022 , and is projected to grow to US$ 20.1 billion by 2030 , at a CAGR of ~7.91%. Another forecast (Arizton) estimates growth from US$ 6.47B in 2022 to US$ 10.05B by 2028 , CAGR ~7.63%. A different long-term projection (Future Market Insights) suggests an even more aggressive growth, forecasting the U.S. sexual wellness market to surpass US$ 58.6 billion in 2025 and reach US$ 119.2 billion by 2035 . (Note: This high-end forecast may use a broader definition of “sexual wellness,” or include more product categories.) 2. Product Segmentation Sex Toys : This is the dominant product segment. According to Grand View Research, the U.S. sex toys market size was ~US$ 10.62 billion in 2024, with a projected CAGR of 8.38% through 2030. Within sex toys, vibrators are especially strong: ...